Shari Altman

Known for her focus on the bottom line, clients tap Shari’s expertise in over 25 years of direct response marketing. Before launching Altman Dedicated Direct in 1999, Shari’s experience included hands-on responsibility as director of marketing for infomercial marketers, major catalogers and continuity marketers. Utilizing a broad range of media including catalogs, email, direct mail, space ads and inserts, telemarketing, the web, radio and TV, Shari has helped well-known direct marketers like Time-Life, Guthy-Renker, McGraw-Hill and Sara Lee Direct reach major sales and marketing goals.

Shari helps clients with a broad range of strategic and tactical goals in customer acquisition and retention marketing, promotion planning, test and contact strategy, vendor selection, staffing, customer relationship management and database support, campaign results analysis, and integrated media. A frequent speaker at industry conferences, Shari’s clients also rely on Altman Dedicated Direct to keep them informed and up-to-date on the latest direct marketing techniques and opportunities to improve their results. [click for Shari Altman’s detailed background]

Sue Bates

With a knack for identifying the latest merchandising trends, Sue Bates provides Altman Dedicated Direct clients with hands-on merchandising solutions to launch new product concepts, or expand existing product lines and increase the value of current customers and acquire new customers. Sue brings over 25 years of experience gained during her career employed as senior merchandising executive with companies marketing consumer goods through catalogs, retail stores and e-commerce.

Sue provides critical expertise in product development, competitive analyses, pricing strategies, and product sourcing. Altman Dedicated Direct clients take particular advantage of Sue’s thorough knowledge of the gift, home furnishings, toy, book, cosmetic, and private label industries for product expansions in these consumer goods areas. Sue learned the ropes of merchandising and product development overseeing catalog, eCommerce and retail sales with several of the nation's premier cultural institutions including Monticello, the Smithsonian Institution, the Library of Congress and MuseumCompany.com. [click for Sue Bates detailed background]

Memberships

Altman Dedicated Direct is a member of the Direct Marketing Association and members of the DMA’s Customer Relationship Council and the Broadcast Council

Altman Dedicated Direct is a member of NEMOA – the New England Mail Order Association

Shari Altman is a member of the Institute of Management Consultants, USA